ERL Collaborates with Lashini.my on Diversity-Inspired Deepavali Kolam to Kick Off Its Support for Visit Malaysia 2020 Campaign
Kuala Lumpur, 22nd October 2019 – Express Rail Link (ERL) has partnered with Lashini.my, a one-stop marketplace for fashion and lifestyle, to host a diversity-inspired Deepavali Kolam at the KLIA Ekspres Arrival Hall located within KL Sentral Station in celebration of the Festival of Lights this year.
Visit Malaysia 2020 Campaign Support
As a highlight of the Kolam unveiling on Tuesday, the Deputy Director General (Planning) of Tourism Malaysia, Yang Berusaha Encik Zulkifly bin Md Said, who was representing Yang Berhormat Datuk Mohamaddin bin Ketapi, The Honourable Minister of Tourism, Arts and Culture, was invited to light a traditional Indian lamp, known as Kuthu Vilakku. The lamp lighting symbolises the triumph of light over darkness.
Guests and members of the media were treated to a delightful Indian classical dance performance by two young dancers from Sri Saraswati Devi Barathalaya Dance School. A lively Dhol (double-sided barrel drum) performance by Dhol Airlines musicians also kept the audience entertained.
The cultural attraction kick-started ERL’s initiatives to support Visit Malaysia 2020 campaign and is expected to attract locals and tourists for a feast for the senses.
Noormah Mohd Noor, Chief Executive Officer of ERL said: “While ERL may just be regarded as an airport transfer provider to many air travellers, we are determined to play our part and support the Visit Malaysia 2020 campaign for the good of the country. Through our partnerships with Tourism Malaysia, online travel agents, hotels and other partners, we will work together to promote Malaysia to the world as a preferred destination in 2020. We are looking to further enhance our transport packages for tourists such as the KL TravelPass and Discover Kuala Lumpur, and we are working with new partners to offer more value-for-money products.
“When tourists fly into Kuala Lumpur, one of their first Malaysian experiences will be on board our train as they make their way into the city. With our impeccable 99.7% on-time performance and safety record, we aim to provide a great first impression to these visitors,” she added.
Kolam Making Collaboration and Design
Chief Executive Officer and Founder of Lashini.my, Suresh Thanasagaren said: “We are proud to be collaborating with ERL to create a harmonious and beautiful work of art for everyone to enjoy. With our next day delivery promise, Lashini.my shares the same aspiration with KLIA Ekspres, that is, to provide fast and convenient service for our customers. This Kolam display is also our effort in supporting the Visit Malaysia 2020 campaign.”
Spreading over 1,600 square feet, the Deepavali Kolam was drawn using 500kg of broken rice mixed with organic colours, and is the largest freehand Kolam in a public space. Kolam, usually drawn outside the doorstep, ushers in goodness and symbolises the celebration of life. It is a sign of invitation to welcome all into the home while also making the place look beautiful.
The design of the Kolam was conceptualised by Pinnacle Events Stylist and is inspired by the beauty, vibrant colours and magnificence of the peacock – the focal point of the Kolam. The intricate art piece showcases a vivid array of colours that represent the unity and diversity of Malaysians. It also appropriately features the Visit Truly Asia Malaysia 2020 logo. Employees from the design agency, Lashini.my and ERL participated in the laborious but fun activity which took a total of 26 hours to complete.
Modern elements such as the train and e-commerce conveniences depicting today’s mobility and connectivity are infused with a traditional colourful design that represents prosperity. This collaboration embraces the fact that our people are modern and connected, yet are rooted in traditions that every Malaysian can relate to and enjoy.
The Kolam is on display at KL Sentral until 31st October 2019. The public is invited to view the stunning display, pose at the Kolam and tag #deepavali #diwalilights #kliaekspres #VM2020 #VisitMalaysia2020 on social media.
Lashini.my’s Deepavali mega sale is currently taking place online until 30th October 2019 with a next-day delivery service to cater for the upcoming Deepavali celebration. #lashinimy #deepavali2019 #nottheusual