ERL wins Air Rail Link of the Year & Marketing Campaign of the Year Awards at GARA 2015

Kuala Lumpur, 26th May 2015 – Express Rail Link Sdn. Bhd. (ERL) clinched the coveted title of North Star Air Rail Link of the Year once again at the Global AirRail Awards 2015 held on 21st May in Toronto, Canada.

This is the third time that ERL has received the recognition as a leader amongst its global peers. The first was in 2012 while the second win was in 2014. This year ERL also won the Marketing Campaign of the Year award for its KLIA2 Service Extension launch campaign. Present to accept both awards were the Chief Executive Officer of ERL, Noormah Mohd Noor and the Chief Executive Officer of ERL Maintenance Support Sdn Bhd (E-MAS), Thomas Baake.

“This is truly amazing and a great honor. Winning it again this year is definitely a boost and will certainly motivate us to provide even better services to our passengers. We couldn’t have done it without the support of our passengers,” said Noormah.

In spite of the challenges that the travel industry faced last year, ERL has persevered and achieved very significant outcomes since the extension of its services to KLIA2 in May 2014. An integrated marketing campaign to promote the service extension was executed in phases across multiple media platforms. Supported by good stakeholder participation, the efforts contributed towards an overall ridership growth of 32% last year, the highest in its 13-year history.

ERL will continue to develop the business through targeted improvements and response to fundamental changes. In order to accommodate the growing number of passengers, new trains have been ordered and are expected to be delivered progressively from May 2016.

“I would also like to thank the ERL & E-MAS team for their hard work and commitment. I hope that we are able to continue delivering exceptional service that is attractive to our passengers in the years to come,” Noormah added.

The Global AirRail Awards is organised by Global AirRail Alliance (GARA), a London-based industry organisation joining rail operators, airport, airlines and suppliers from around the world. Judges for the awards are professionals in the air and rail industries.

“It has been a great year for the global air-rail business and we are especially happy to see so many interesting and diverse projects shortlisted for the awards. The goal of the Global AirRail Awards is to recognise the best in air-rail, and to build awareness of the many projects and partnerships that are being developed to create a truly seamless intermodal travel experience,” Milda Manomaityte, Director of GARA said.

About Express Rail Link

Express Rail Link (ERL) is the operator of KLIA Ekspres and KLIA Transit train services that connect Kuala Lumpur International Airport (KLIA & KLIA2) and the city. The non-stop journey on KLIA Ekspres between KL Sentral and KLIA takes only 28 minutes. Passengers can continue their journey to KLIA2 which only takes 3 minutes.

The KLIA Transit service stops at three intermediate stations i.e. Bandar Tasik Selatan, Putrajaya & Cyberjaya and Salak Tinggi, with a total journey time between KL Sentral and KLIA2 of 39 minutes.

ERL welcomed its 60 millionth passenger in February 2015.

About ERL Maintenance Support Sdn Bhd

ERL Maintenance Support Sdn Bhd (E-MAS) was established in 1999 to operate and maintain the ERL train system. In the past 10 years, E-MAS has developed the skills and expertise of its employees to successfully operate and maintain both the KLIA Ekspres and KLIA Transit services with an impeccable 99.7% on-time service performance. Their expertise has been recognised by other operators domestically and regionally.

Awards & Achievements

 Global AirRail Awards (Global AirRail Alliance)

  • Best Customer Service Award for KLIA Ekspres VIP Service (2011)
  • Personality of the Year for Noormah Mohd Noor, Chief Executive Officer of ERL (2011)
  • Environmental Commitment Award (2013)
  • Air Rail Link of the Year (2014)
  • Air Rail Link of the Year (2015)
  • Marketing Campaign of the Year (2015)

For more information on the Global AirRail Awards 2015, visit www.globalairrail.com.

LPT Symposium Awards (Suruhanjaya Pengangkutan Awam Darat)

  • Best Human Capital Management Award (Rail Industry) (2013)  
  • Best Operator – Intercity & Urban Rail Award (2014)

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