ERL Chinese New Year Balik Kampung Safely Message Launch

19 January 2009, Kuala Lumpur City Air Terminal: In conjunction with the forthcoming Chinese New Year 2009 and the Ministry of Transport’s campaign on road safety awareness, Express Rail Link (ERL) launched a "Balik Kampung Safely" message today. The launch was officiated by the Honorable Deputy Minister of Transport, Datuk Seri Panglima Haji Lajim Haji Ukin.

Speaking at the event, Dr Aminuddin Adnan, Chief Executive Officer ERL, said,” Safety education campaigns never end. As an integral link in the transportation industry, it is our corporate social responsibility to help reinforce the “Balik Kampung Safely” message”.

The Honorable Deputy Minister of Transport, Datuk Seri Panglima Haji Lajim Haji Ukin stressed , “To successfully reduce road casualties; support, coordination and cooperation are vital ingredients that are needed at many levels - from the government, from the industry and from the general public to embrace this to bring about safe vehicles, safe road users and safe roads.”
 

He continued, ”Another important factor to improve road safety is to reduce road congestion. How many times have we all seen a normally mild mannered driver become agitated and reckless when trying to rush home in a traffic jam? I wholly support ERL’s call to take the train and flight to “balik kampung” instead of driving back, to help reduce the massive volume of cars on our roads every festive season.”

He recognized transportation has a great multiplier affect on the economy and on all of the things that impact businesses and quality of life. Therefore it is vital to ensure all modes of transport are safe. On that note, the Deputy Minister acknowledged ERL’s concerted efforts to set a safety culture within their corporation.

Later Datuk Seri Panglima Haji Lajim Haji Ukin witnessed the train blessing ceremony onboard the KLIA Ekspres by the renowned Khuan Loke Dragon & Lion Dance Association which displayed skilful acrobatic dance moves that enthralled all presence.

Issued by Marketing Department,
Express Rail Link