Overall Responsibilities

  1. Formulate and implement policies, strategies and operational plans to:
    • Increase the Company’s total sales, market share and profitability through effective sales management
    • Increase the Company’s sales channels in the Meetings, Incentives, Conventions & Exhibition (MICE) and Tourism ecosystem
  2. Achieve the revenue and ridership targets set by the Company
  3. Increase awareness of the Company and products, and maintaining the good image of the Company

Job Responsibilities

  1. Pre-Sales
    • Understand the air-rail intermodality business and its environment which includes the analysis of its impact on the Company and its competitors
    • Identify, develop and manage partnerships with business partners for the purpose of expanding ERL’s distribution channels, increasing awareness of its products, growing its customer base and revenue from the MICE and Tourism   ecosystem
    • Develop sales strategies and programmes for both short term, long term and ad hoc implementation and monitor its effectiveness
    • Determine budgetary requirements and to work within these in order to achieve the Company’s goals and objectives
    • Analyse present and new business in order to give priority to the most profitable market segments
  2. Sales
    • Promote and sell ERL’s product and services in accordance with the given sales targets and ensure revenue growth through all distribution channels
    • Establish and maintain strong rapport with relevant contacts in the MICE and Tourism ecosystem
    • Understand and gather partner’s requirements/problem statements and offer complete and cost-effective solution
    • Prepare presentation decks, cost benefit analysis and engage relevant teams to develop value-based proposal for customers and partners
    • To prepare weekly, monthly and annual sales forecasts and effectiveness reports and budgets
    • Guide and motivate staff under charge which includes attendance, performance and discipline monitoring and recommendation for staff development and training requirements (if any)
  3. Post-Sales
    • Ensure the billing of partners is in accordance with set procedures and the collection of payments is in a timely manner
    • Compile and provide regular reports/updates to the Head of Management including conducting data and competitor analysis, identifying causes/gaps/opportunities and making recommendations to the management where required to ensure ERL product positioning remains relevant
    • Maintain relationship with partners by providing support, information and guidance; researching and recommending new opportunities’ recommending profit and service improvements

Job Requirements

  • Degree in Business Studies/International Business or related field
  • Minimum of 8 years’ experience in strategic and integrated marketing, product marketing, business development and sales
  • Must have good contacts in the MICE industry segment
  • Experience working in the travel/transport industry is an added advantage
  • Strong command of English and Bahasa Malaysia (both written and oral), leadership qualities, a passion for business development and sales and a keen eye for detail

You are expected to be

  • Forward thinking, innovative and creative. A result-driven and self-motivated person is highly desirable
  • A proven track record in strong presentation, interpersonal/ communication, organisational, analytical and problem solving skills
  • Highly proficient in Microsoft Office
  • Able to work under pressure and meet tight deadlines
  • Able to work effectively in a team as well as independently with minimal supervision

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