Senior Executive, E-Commerce

Location: Kuala Lumpur – KL Sentral

Job Responsibilities

  1. Increase the company’s total revenue and market share through effective internet marketing/e-commerce strategies
    • Develop and implement e-commerce, digital and social media marketing strategies to support revenue generation and increase online presence/awareness
    • Identify, develop and execute online promotions
    • Develop and implement a mobile app marketing strategy
    • Explore and recommend new tools, technologies and solutions which can generate incremental revenue for the company
  2. Identify B2C/partnership opportunities, develop and manage relationship with the business partners for the purpose of growing its customer base and online revenue
    • Joint promotions/marketing campaigns
    • E-commerce/system integration work related to the partnerships, including user requirements, testing and monitoring
    • Availability and monitoring of ERL’s product information on partner website and other suitable channels
  1. Increase the awareness of the company’s products and services on the internet
    • SEM, display and mobile advertising, and other forms of viral marketing to increase awareness and conversion
    • Website and app design improvements (UI/UX), optimisation (SEO) and e-ticketing enhancements to provide better user experience
    • Website content updates and content check of 3rd party websites and other online sources to ensure accurate information about ERL’s products and services
    • Monitoring of and responding to, where necessary, ERL-related online news/updates, advertising, public forum, blogs, reviews etc.
  2. Expand customer base and maintain positive engagement with customers
    • Develop and implement an e-marketing strategy including through subscription and database acquisition
    • Manage the company’s social media accounts (Facebook, Twitter, Instagram, YouTube, etc) including content planning, updating and monitoring
    • Increase product awareness and online presence through promotional activities and customer engagement
  1. Reports and data analysis
    • Continually monitor online revenue performance/target achievement, measure digital and social media marketing campaigns against KPIs, monitor web analytics
    • Monitor budget spending related to e-commerce and website development, online marketing and other related projects
    • Identify trends and insights, and optimise spend and performance accordingly
    • Compile and provide regular reports/updates to management, analyse data and make recommendations to the management where required

Job Requirements

  • A good understanding of/passion for marketing and ability to market products
  • Mandatory: Minimum 3 years’ hands-on experience in digital, email and social media marketing, UI/UX and web analytics
  • Candidates with experience in e-commerce (B2C/B2B) strategy implementation and some technical skills including WordPress, html, and Google Analytics will be highly regarded
  • Knowledge of latest trends and insights such as digital/mobile wallet, content strategy/writing skill and with an eye for design would be an added advantage
  • Highly proficient in MS Office
  • Degree in IT, Business Computing, Digital Marketing or equivalent

General Requirements

  • Strong written and oral communication skills in English
  • A result-driven, fast learner, able to work independently with minimal supervision and also work in a team
  • Strong planning, organisational, communication and problem-solving/analytical skills
  • Able to work under pressure and meet tight deadlines

If you are interested in applying for this position, please submit your latest resume and a cover letter via email to Kindly include the following details in your application:

  1. Full Name
  2. Contact No
  3. Highest Education
  4. Position Applied
  5. Expected Salary

Copyright © 2019 Express Rail Link Sdn Bhd (375839-H)