Express Rail Link, LG Electronics and Emirates Airlines Announce “RIDE & WIN” Contest Grand Prize Winners

Express Rail Link, LG Electronics and Emirates Airlines Announce “RIDE & WIN” Contest Grand Prize Winners

Kuala Lumpur – 15 May 2008: 100 lucky KLIA Ekspres passengers became proud owners of LG Shine mobile phones, LG 42 inch Pearl Black LCD TVs, Emirates’ flights to London, Paris, Venice and Jakarta, at the recently concluded Ride & Win contest jointly organised by Express Rail Link (ERL), LG Electronics (LG) and Emirates Airlines (EK).

Speaking at the joint prize presentation today, Dr Aminuddin Adnan, CEO ERL, said, “When one looks at the profile of our passengers, with close to 70% of our traffic being business travellers, we know it is no easy task to attract such discerning passengers. Therefore, we were pleasantly surprised that the 3-month “Ride & Win” campaign generated almost 100,000 entries, or approximately 20% of our KLIA Ekspres ridership for the period. This clearly reflected the strong interest in the attractive prizes mentioned earlier. “

He added further, “We were also pleased that the number of first-time travellers on the KLIA Ekspres also increased by five percentage points, further proof that the campaign and the fabulous prizes enticed many new travellers to come and try our service. Hopefully, they liked what they experienced and they will continue to use our services for many years to come.”

Speaking on plans to increase ridership, Dr Aminuddin said, “We are glad to note that within the next few months, ERL is expected to be the first Malaysian rail transporter to offer its products worldwide through the travel industry’s Global Distribution System (or GDS, in short). By signing-up with Amadeus GDS under their unique “Airport Express” co-branding, KLIA Ekspres train tickets will be available at over 380,000 Amadeus’ point-of-sales worldwide. Other air-rail operators that will be under the Amadeus “Airport Express” product include London’s Heathrow Express and Stockholm’s Arlanda Express.”

A total of 91 LG Shine mobile phones were awarded to daily winners for the entire duration of the contest. Names of these daily winners were posted on the ERL’s website. The monthly grand prize winners of LG 42 inch Pearl Black LCD TVs went to Ms Emmelia Md Nasir, En Ahmad Firdaus Tan Sri Datuk Abdul Rahim Din and En Ahmad Faizal Sulaiman.

Lucky winners of Emirates flights to Jakarta were En Harman bin Salleh Baihaki, Mr. Lim Jooi Leng and En. Noor Akmal bin Khazali; while the Grand Prize winners to Europe were En Azlul Shuib Arslan, Ms Carly Shere S George and Mr Kalaiselvam A/L Karuppiah.


Representing LG & EK in the ceremony were Mr MF Ching, Sales Director LG Electronics and Mr Alban Lee, Country Manager Emirates Airlines.
 

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About ERL: www.KLIAekspres.com

 
ERL is a founding member of IARO (International Air-Rail Organization). When it started its high-speed train operation, in April 2002, connecting KLIA to KL city center, it joined the league of elite airport express operators in the world such as London’s Heathrow Express, Stockholm’s Arlanda Express, Hong Kong’s Airport Express, Oslo’s Airport Express and Milan’s Malpensa Express etc providing seamless connectivity for air travelers between the airport and city center. It clocked its 20 millionth passenger carriage in 12 December 2008.


About LG Electronics Inc. www.lge.com.my

LG Electronics, Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theater system. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.


About Emirates: www.emirates.com

Since its launch in 1985, Emirates Airline has received more than 300 international awards in recognition of its efforts to provide unsurpassed levels of customer service.
Emirates is the world’s third most profitable and among the 20 largest international airlines and one of the fastest-growing. It is based in Dubai, one of the few cities in the world that pursues an open-skies policy, with more than 110 airlines in free and fair competition.
Its 111 all wide-bodied fleet includes nine freighters and is among the youngest in the skies, with an average age of 63 months. The airline plans to more than double its size by 2012.
Emirates operates services to 97 cities in 61 countries in Europe, North America, the Middle East, Africa, the Indian subcontinent and Asia-Pacific. New routes for 2007 include Venice, Newcastle, Sao Paulo, Ahmedabad, Toronto and Houston.
 

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